Dan Smith

President, PrivatePlus Mortgage
NMLS # 514390

Dan Smith is President of PrivatePlus, a division of National Bank of Commerce. You may be familiar with him as the voice of PrivatePlus’ radio ads, in which he often shares stories of happy clients. The Private Bank of Buckhead & PrivatePlus Mortgage have been recognized for their success and growth as one of Atlanta’s 100 fastest growing private companies as a recipient of The Atlanta Business Chronicle’s 2016 Pacesetters award in addition to earning a spot on the 2016 Inc. 5000 list which recognizes the fastest growing businesses in the country.

“We pair the service you deserve with a wide range of competitive mortgage products, efficiently delivering the loan that best serves you,” Dan says, “and you have the confidence of working with highly experienced mortgage professionals.”

With extensive mortgage industry experience, Dan previously founded another national mortgage company. An entrepreneur, he is also founder, principal investor, and Chairman of Commerce Group 1, LLC, one of the fastest growing providers of web-based services to financial services retailers. He is Chairman and was the principal investor of Insite Managed Solutions, a company that provides Sigma-based analytics strategies, training, and consulting services whose customer list includes General Motors, Blue Cross & Blue Shield, Royal Caribbean Cruise Lines, Monster, M&T Bank, Liberty Mutual, JetBlue, and Southwest Airlines.

“Dan’s approach to mortgages is in step with our overall service philosophy, engaging seasoned professionals who are decision makers to bring tailored solutions to their clients in a service-centric model,” says Charlie Crawford, the bank’s chairman. “It’s an approach our banking and mortgage clients have affirmed, and one which we are proud to grow under Dan’s leadership.”

In addition to being a Member of The University of Miami School of Business Administration’s Board of Overseers, he is a member of the University of Miami President’s Council and serves as the on the University’s Launch Pad at Toppell Advisory Board. The Launch Pad, established in conjunction with the University, the Blackstone Charitable Foundation and the Kauffman Group, serves both beginning and experienced entrepreneurs. He earned a BBA in Marketing from the University of Miami. Dan is also a member of the Aspen Institute’s 2012 class of Henry Crown Fellowship. Dan and his family reside in Atlanta.

He can be reached at (404) 390-1853 or DSmith@PrivatePlus.com


Three Piedmont Center, Suite 600 • 3565 Piedmont Road, Atlanta, GA 30305 • 404.480.4111

Division of National Bank of Commerce